Project File 01 · Deep Tech · Space Technology
Pixxel
California-based space tech startup · Global Earth observation
SEO, website redevelopment and information architecture for a California-based space tech startup building advanced hyperspectral Earth-observation systems.
- SEO
- Website Redevelopment
- Information Architecture
Overview
Why Pixxel matters
A frontier space-tech company, operating at planetary scale.
Pixxel is building a full-stack Earth-observation platform around hyperspectral satellite technology, designed to reveal environmental and industrial changes beyond the reach of conventional imaging.
Pixxel’s operational Firefly constellation captures hyperspectral Earth imagery across 135+ spectral bands at approximately 5-metre resolution.
- 135+Spectral bands
- ~5 mSpatial resolution
- 24 hrsConstellation revisit
Pixxel’s commercial hyperspectral capabilities have been selected for U.S. government Earth-observation and remote-sensing programmes, including work with NASA and the National Reconnaissance Office.
Context
Pixxel operates at the intersection of aerospace, Earth observation, data intelligence and climate technology. Its digital presence needed to communicate highly specialised technology to multiple audiences while remaining easy to navigate and discover through search.
My remit covered SEO, website redevelopment and information architecture, strengthening the structure around Pixxel’s technical content and helping users move more effectively into the company, its technology and its wider proposition.
The impact
Stronger visibility. More organic discovery. Deeper engagement.
Performance across the engagement showed measurable growth in search visibility, organic discovery and engagement with Pixxel’s company and technology content.
- +12.7%Organic search traffic
- +19%Technology page visits
- +6.4%Average engagement time
- 63KActive users
- 61KNew users
- 59KOrganic-search sessions
- +19.4%Active users
- +20.4%New users
- +20%Search clicks
- +27%Organic search traffic
- +73.2%Referral traffic
Selected Assets
A reconstructed view of the strategy, structure and digital experience behind the engagement.
What each service meant
The work, service by service, and what it actually meant for the brand in practice.
Building discoverability around specialist technology through stronger on-page structure, technical content optimisation and search-led hierarchy.
Reworking the digital experience so complex company and technology information could be explored with greater clarity.
Creating clearer relationships between company, technology, application and supporting content so audiences could move through the site more intuitively.
Where it landed
A clearer digital route into a complex technology business.
The engagement strengthened the structure around Pixxel’s digital presence while search visibility, organic discovery and audience activity continued to grow.
Users increasingly moved beyond the homepage into content explaining Pixxel itself and the technology behind its proposition, while search clicks and impressions recorded double-digit growth.
For a business operating at the frontier of hyperspectral Earth observation, the digital challenge was ultimately one of translation: making highly specialised technology easier to find, navigate and understand.