Project File 06 · FMCG & Wellness
Turmgel
Patented wellness product · Four-year digital engagement
Four years shaping the digital presence of a differentiated turmeric wellness brand across strategy, content, campaigns, social media, paid acquisition and a complete website overhaul.
- Marketing Strategy
- Content Creation
- Meta Advertising
- Social Media
- Website
- Design
Overview
Why Turmgel matters
A differentiated wellness product built around a patented turmeric format.
Brand facts · product credentials, not engagement results
- Turmeric
- Mouth-dissolving lozenge
- On-the-go wellness
Context
Turmgel was a four-year marketing and communications engagement around a differentiated wellness product that required both education and ongoing customer acquisition.
I worked closely with leadership across strategy, social media, content, campaigns, Meta advertising and website redevelopment, building a consistent digital presence around the product over time.
The digital journey
From product education to customer acquisition.
- 01Product education
- 02Content + Social
- 03Campaigns
- 04Meta acquisition
- 05Website
- 06Customer
4 Years
One connected scope across the engagement
Selected Assets
Selected Materials
What each service meant
The work, service by service, and what it actually meant for the brand in practice.
Working with leadership to shape the brand’s digital direction across the four-year engagement.
Ongoing social strategy, management and content development supporting product education and brand visibility.
Meta advertising, campaign planning and customer acquisition activity across the wider digital ecosystem.
A complete website overhaul alongside ongoing brand communication, keeping the wider digital presence clear and consistent.
Where it landed
Four years of joined-up digital marketing around one differentiated product.
A connected digital presence spanning product education, content, campaigns, paid acquisition and web, working from one consistent marketing direction.