Project File 05 · Fitness & Lifestyle
Next Level Fitness
Brand built from zero · 6,000 sq. ft. physical environment
From a blank page to a fully branded 6,000 sq. ft. fitness space, developed across identity, environment, launch strategy, digital marketing and customer touchpoints.
- Murals
- Signage
- Merchandise
- Interior Design
- Branding
- Social Media
- Launch Marketing Strategy
- Content Creation
Overview
The build
From concept to space to market.
6,000 sq. ft.
Branded physical environmentContext
Next Level Fitness began as a concept rather than an existing brand. I was brought in to create the identity, physical expression and launch marketing from the ground up.
The work moved from logo and typography into the complete 6,000 sq. ft. environment, then into customer touchpoints, launch communication, social media and paid acquisition.
The build system
Identity expanding into space, experience and launch.
- 01Brand
Logo · Typography · Guidelines
- 02Space
Walls · Pillars · Stairs · Signage · Mirrors
- 03Experience
Apparel · Merchandise · Customer touchpoints
- 04Launch
Content · Social · Meta · Google
One brand, one environment
Every surface carrying the same identity
Selected Assets
Selected Materials
What each service meant
The work, service by service, and what it actually meant for the brand in practice.
Creating the identity from the ground up and carrying it through the complete physical environment, staff, merchandise and customer touchpoints.
Connecting the brand idea, the physical space and the launch strategy into one market-facing experience.
Launch communication across social, Meta and Google, supported by content, audiovisual assets and customer-facing materials.
Where it landed
A brand built as one connected system.
From identity and physical environment through to customer experience, launch strategy and digital acquisition, the brand was developed and introduced as one coherent experience.