Project File 04 · Beauty & Lifestyle
BBLUNT
National beauty & hair brand · Five-year partnership
Five years shaping BBLUNT’s national digital presence across strategy, social media, campaigns, salon launches, paid media and a complete redevelopment of its website.
- Marketing Strategy
- Digital Marketing
- Social Media
- Campaigns
- Website & SEO
- Brand Communication
Overview
Why BBLUNT matters
A national beauty brand with deep roots in Indian hair culture.
Brand facts · about BBLUNT, not engagement results
Trusted by Bollywood
Context
BBLUNT was a five-year consulting engagement spanning brand communication, digital marketing and growth. I worked across the national salon and academy ecosystem, connecting strategy, content, campaigns, social media, paid media and web into one ongoing digital presence.
The role combined strategic oversight with hands-on execution across multiple locations, business priorities and customer touchpoints.
The scale of the remit
A five-year national engagement, held as one remit.
Consulting, communications and marketing scope across the national salon and academy ecosystem.
Consulting remit · not an internal or sole-owner role
Direction across brand, campaigns and channels.
Always-on publishing across the national presence.
Seasonal and brand-led campaign communication.
Launch and city-specific communication.
Course and academy-led communication.
Paid social planning and campaign activity.
Search-side acquisition support.
Redevelopment plus ongoing updates and search work.
Recurring reporting feeding the next cycle.
National brand
One communication and marketing direction
The strategic challenge was holding one coherent national brand while responding to different cities, salon locations, academies, seasonal offers, new launches and performance needs — each with its own audience, timing and commercial pressure.
The scope
One brand. Multiple touchpoints. One connected digital presence.
- 01Strategy
- 02Social + Content
- 03Campaigns + Salon Launches
- 04Meta + Google
- 05Website Redevelopment
Proof of work
What five years of always-on actually looked like.
Examples of scope · text-only, no client assets shown
- Monthly social calendars
Always-on content planned and published across the national presence.
- Salon & academy ad campaigns
Campaign builds supporting locations and course intakes.
- Meta / Instagram promotions & Google Search
Paid activity across social and search.
- Location-specific campaigns and offers
City and salon-level communication inside the national frame.
- New-salon launch communications
Launch messaging, countdowns and opening activity.
- Festive / promotional campaigns across the nation
Seasonal and festive promotional communication across the national presence.
- Academy course promotion
Course-led content and acquisition support.
- Consumer-insight & feedback initiatives
Listening activity feeding back into content and offers.
- Ongoing website updates & maintenance
Continuous site work alongside the redevelopment.
- Recurring performance reporting
Regular reporting and optimisation cycles.
What each service meant
The work, service by service, and what it actually meant for the brand in practice.
Connecting national campaigns, salon launches, content, digital channels and wider business priorities into one coherent marketing direction.
Meta and Google advertising, customer acquisition and performance activity supporting visibility, engagement and commercial goals.
Strategy, content and day-to-day management across BBLUNT’s national social presence.
A complete website redevelopment integrated into the wider digital ecosystem.
Keeping campaigns, locations and business units consistent while adapting communication to different needs.
Where it landed
Five years of connected brand and digital growth.
A long-term digital partnership spanning strategy, content, campaigns, paid media and web, helping maintain one coherent national presence across multiple locations and business units.
Over five years the remit stayed senior and continuous rather than campaign-shaped: setting the marketing direction, holding the brand steady across salons, academies, launches and offers, and running the always-on execution and reporting that kept the direction honest.