Clearer marketing starts
beneath the noise.
15+ years in marketing has taught me that the problem is rarely a lack of activity. It’s the noise around it. Channels multiply, content piles up and priorities scatter.
I work by going beneath that surface, into the brand, the audience and the business itself, until it becomes clear what the brand means, what it needs and what matters next. That’s the thinking behind this site: the deeper you go, the clearer it gets.
Industries worked in
Hairstyling & Beauty
Banking & Finance
Keep scrolling to dive deeper into the industries we’ve worked in.
Brands worked with
Good company, over the years.
27 names · still counting
Studio
So, what do I actually
do?
Marketing has become noisy. More channels, more content, more activity. But the real challenge is usually much simpler: knowing what matters, what to say and how to say it clearly.
Through CommScribe, I work with founders, leadership teams and brands across marketing strategy, brand communication and content, helping bring clarity, direction and consistency to the way they show up.
Solutions Offered
The kind of work I'm usually
brought in for.
Selected Work
A few worth
a closer look.
Pixxel
Deep Tech · Space Technology
Global
SEO and website redevelopment for a global space-tech company, making highly technical information easier to find, navigate and understand across its digital presence.
First Abu Dhabi Bank
Banking & Financial Services
UAE · through Havas Middle East
Social and campaign communication for one of the Middle East’s leading financial institutions, developing clear, audience-facing content for the brand through Havas Middle East.
SAC Art Amsterdam
Arts & Culture
Netherlands · International
Shaping the digital presence of an influential platform for South Asian contemporary art, across exhibitions, artist initiatives, social, content, email marketing, paid media and web.
BBLUNT
Beauty & Lifestyle
India · National
Five years across a national beauty brand, spanning strategy, social, campaigns, salon launches, paid media and a complete redevelopment of its digital presence and website.
Next Level Fitness
Fitness & Lifestyle
India
Built from concept to launch, spanning brand identity, a 6,000 sq. ft. branded environment, customer touchpoints, launch strategy, content, social media and digital advertising.
Turmgel
FMCG & Wellness
India
Four years helping grow a wellness brand across strategy, social, content, campaigns and paid media, alongside a complete overhaul and redevelopment of its website.
Websites, built with intent
Seven brands, seven homepages. Pause on hover, then open any card to step inside.
Click a card to view the full homepage
Brochures & Catalogues, built to be explored
A collection of brochures, catalogues and brand material. Scroll through the gallery, then open any card to view the full piece.
Across Borders
Across markets, cultures and contexts.
Working Together
A few things worth
knowing.
I stay directly involved from the first conversation through to delivery. No account layers, no disappearing after the strategy is signed off.
Working across very different categories and markets means I rarely arrive with a fixed playbook. What works gets carried forward. What doesn’t belong gets left behind.
I keep the number of active engagements deliberately focused, so there is time to think properly, stay close to the work and understand the business behind the brief.
When a project needs design, development, media, production or another specialist skill, I bring in the right people and continue to lead the strategic direction throughout.
Contact
So, what brings
you here?
Tell me what you’re working on, what’s changing, or where you could use another perspective. A new project, a brand that needs rethinking, or something that simply isn’t working the way it should.
Write to MeCommScribe by Sanaeya — portfolio summary
Sanaeya is a marketing and communications specialist with nearly 15 years of experience across strategy, brand building, campaigns, content, digital and websites, working with brands, founders and agencies across India, the Netherlands, the United States, Sri Lanka, Dubai and Saudi Arabia, and Singapore. Contact: sanaeya@commscribe.com.
Selected case studies
- Pixxel — California-based space tech startup · Global Earth observation
- First Abu Dhabi Bank — The UAE’s largest bank · Global financial institution · via Havas Middle East
- SAC Art Amsterdam — Amsterdam · South Asian contemporary art · International
- BBLUNT — National beauty & hair brand · Five-year partnership
- Next Level Fitness — Brand built from zero · 6,000 sq. ft. physical environment
- Turmgel — Patented wellness product · Four-year digital engagement